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Last week, we reported on this study performed by Bowker Market Research, which states (in part) that 55% of the buyers of YA books are over 18.  Publisher’s Weekly and The Atlantic Wire both picked up the story, with posts titled “Over half of Y.A. books bought by adultsand “New Study: 55% of YA Books Bought by Adults.”  It turns out that all three of us were reporting on this study incorrectly, as the lovely and intelligent Sarah from Clear Eyes, Full Shelves explains:

Teens are still buying far more young adult books that adults do, representing 72 percent of YA books sold. Basically, teens buy more YA books, per person, than adults, despite being a smaller percentage of the actual buyers of YA books.”

The Atlantic Wire went further last week, in a post titled “Adults Are Devouring Kids’ Books For Good Reason” which seems complimentary of YA on the surface, but then included this passage:

“…the fact is, Y.A. novels are usually based in some basic, relatable premises. How these worlds are rendered is as creative and imaginative as any other book, but the fundamental topics addressed—death, love, survival, growing up, trials of life, and so on—are things we all understand on the most visceral of levels. At the same time that we relate we can escape in them. The writing is breezy, usually, certainly lighter and faster than that Russian novel we're toting around with us to look smart, and it's more personal and immediate, without the veneer of intellect that can make certain adult books muddy wading. The books aren't as long, as convoluted, or as heavy, either. The characters are simply yet effectively drawn. The lessons built into the books do not have to be deeply studied or carefully parsed, we usually get them implicitly.”

I really wish that people would just stop generalizing all of young adult literature in this way.  Yes, there are YA novels with simple premises, “breezy” writing, and straightforward lessons.  There are hundreds of “adult” novels that fit that exact same bill.  There are also hundreds of YA novels with difficult premises, dense and descriptive writing, and heavy themes (and more than just a “veneer” of intellect, I might add.) 

In happier news, Viking has picked up Stranger, the joint effort of Sherwood Smith and Rachel Manija Brown, with no straight-washing necessary.  A year ago Smith and Brown reported that an agent had encouraged them to change the sexual orientation of their main character, claiming that a book with a gay lead wouldn’t sell.  To this agent, whoever you are, I would just personally like to say: In your face!

Here’s a very intelligent, sweet article from YC Teen that gave me hope for readers and made me a bit teary-eyed – “What’s Wrong With Reading?” – written by a teen reader.

And for all the Angelfall fans out there – Susan Ee was interviewed by Entertainment Weekly this week.

Vacuous Minx posted the second part of her investigation into Goodreads’ practices: How Goodreads Caters to Authors (Part Two), and in the same week Zola Books launches its new site which advertises:

“Zola Books will launch with its social component, with retail and recommendation components to launch soon. Beginning September 20, publishers, readers, and authors can register on Zola Books and begin connecting with one another. Publishers can begin setting up "storefronts"--pages that Regal says are meant to solve discoverability problems by allowing publishers to be "reader-facing brands." The launch also allows publishers to interact with followers and curate their titles for discoverability, and, once Zola Books begins its retail aspect in mid October, they'll be able to access weekly sales numbers, number of books viewed, and books wishlisted.”

I am ever-hopeful for a better, more reader-centric alternative to Goodreads, but unfortunately this sounds even more author/publisher/bookseller-centric.  I still think that the Goodreads community is pretty ripe for the plucking, should an enterprising person come up with something better, but for now it might be the best bet of very limited options.

And finally, despite my exasperation over the fact that Peter Jackson & Co. have chosen to drag The Hobbit out into yet another trilogy, this trailer made me very interested in seeing the first movie.  I know I’m going to be throwing up my hands in frustration when the movie ends at some crazy mid-point and the last movie is artificially extended with long, lingering goodbyes and CGI-enhanced battle scenes, but I don’t think I’m going to be able to stop myself from seeing these movies.  Damn it. 

Do you have any exciting plans for this weekend?  Stop by and let us know!
 


Comments

09/22/2012 09:41

I have a thepry that the summary analysis of the YA book buying study was intentionally structured to create a hubub. The actual data was barely touched upon while the analysis focused on the number of adults who buy YA. The data about teens and their habits is really interesting (ie, that reading and book buying is a social activity for them, so they have not adopted digital reading because it's not social).

That Susan Ee interview stressed me out--I keep noticing that there's never a mention of book two, so I am wondering if there ever will be one... :-/

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09/22/2012 13:38

I am curious about Angelfall's sequel as well. It seems, her publisher and her are taking time to heavily promote and cash in on the 1st book at the moment. Have you seen how much promo it's been getting on different outlets? Only when they feel it's doing good will they publish the second. I am speculating.

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09/25/2012 20:09

Angelfall's been promoted like crazy! There was even a full page ad in EW last week, which is so not cheap (interesting that that was right before her interview in EW). And I know I've come across it in some other places as well (I subscribe to all the magazines, it seems).

Amanda Frank
09/27/2012 13:57

This is a great post, and I absolutely agree when you said "There are also hundreds of YA novels with difficult premises, dense and descriptive writing, and heavy themes (and more than just a “veneer” of intellect, I might add.)". I encourage my children to read and go for the books that are challenging that get their minds working. They both just read a great book called "Dr. Fuddle and the Gold Baton" by Warren L. Woodruff, you can check it out and get it right from the website http://www.drfuddle.com/. My kids loved it! I'd love to hear what others are reading. Thanks again for the post!

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